Service AFTER the sale is the most important part of the sales process!
I had 2 recent experiences which I am sure most of us have gone through. We are looking to buy a product, and the vendor is incredibly responsive and helpful during the sales process, and then once the sale is made, they ghost us. I am going to describe these 2 recent cases, and why service is so critical to long lasting relationships, and how Automation can help! Note I am excluding the names of the vendors as I don’t want to publicly call them out. First, I went through a car purchase process, which I think almost everyone would agree is antiquated and we all HATE! The dealer’s goal is to get us into the dealership, where they make us sit for hours so we get to the point where will sign almost anything just to get the heck out of there. This is a tactic that has been used by dealers forever, and sadly many still subscribe to this sales process. I sent emails to several dealers and stated upfront “I bought my last car online and I am NOT coming in there until we have a deal negot...